Junior Marketing Manager

Company DescriptionLoyal To Cumbria (LTC) is more than a traditional local business directory — we are a dynamic digital advertising and marketing platform dedicated to celebrating and supporting the people, places, and businesses that make Cumbria truly special. Our platform connects local residents, tourists, and visitors with trusted businesses through targeted digital marketing, strategic advertising, exclusive offers, and authentic recommendations. We are passionate about empowering small businesses, independent retailers, hospitality venues, service providers, and community organizations with effective online visibility and marketing tools. At LTC, our mission is to strengthen the local economy, increase digital exposure for Cumbrian businesses, and build long-term community engagement through smart, data-driven, and creative marketing solutions. We believe in innovation, collaboration, and meaningful storytelling that puts local brands at the heart of everything we do. Role Overview We are seeking a motivated and ambitious Junior Marketing Manager to support and help deliver our marketing strategies. This is a full-time, fully remote role offering flexibility, hands-on experience, and the opportunity to grow into a senior marketing leadership position. As a Junior Marketing Manager, you will work closely with senior marketing leadership to support campaign planning, execution, and optimization across digital channels. This role is ideal for a developing marketing professional who is ready to take ownership of projects, build management skills, and contribute to impactful, community-driven marketing initiatives. Key ResponsibilitiesMarketing Strategy Support & Execution

• Support the development and execution of digital marketing strategies aligned with company goals
• Assist in managing end-to-end marketing campaigns across social media, email, web, and online advertising channels
• Help track goals, KPIs, and campaign performance metrics

Content & Social Media Management

• Assist with planning, creating, and scheduling engaging content across platforms such as Facebook, Instagram, X (Twitter), and other digital channels
• Maintain content calendars and ensure consistent brand messaging
• Support community engagement by monitoring interactions and responding where appropriate

SEO, SEM & Online Marketing

• Assist in implementing SEO strategies, including keyword research, content optimization, and on-page improvements
• Support SEM and paid advertising campaigns, helping optimize targeting and performance
• Contribute to increasing website traffic, visibility, and online engagement

Analytics, Reporting & Optimization

• Monitor performance using web analytics tools and campaign dashboards
• Assist in preparing marketing performance reports with insights and recommendations
• Help optimize campaigns based on performance data and testing

Collaboration & Team Support

• Work closely with internal teams and local business partners to support promotions and marketing initiatives
• Assist with coordinating campaigns and marketing assets
• Support senior team members with day-to-day marketing activities and project management

Learning, Innovation & Development

• Stay up to date with marketing trends, digital tools, and best practices
• Proactively contribute ideas to improve marketing effectiveness and efficiency
• Continuously develop marketing, leadership, and analytical skills

Required Qualifications & Skills

• Experience or strong interest in marketing, digital marketing, or social media marketing
• Basic understanding of online marketing, SEO, SEM, and web analytics
• Strong written and verbal communication skills
• Ability to analyze data and understand performance trends
• Excellent organizational and time-management skills
• Willingness to learn, take initiative, and grow in a remote work environment
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience

Desirable Skills (Nice To Have)

• Experience working with local businesses, directories, or community-focused platforms
• Familiarity with content management systems (CMS), email marketing tools, or social media scheduling platforms
• Creative mindset with strong attention to detail
• Previous experience supporting marketing campaigns or projects

What We Offer

• Fully remote and flexible working environment
• A supportive role within a mission-driven, community-focused company
• Hands-on learning and mentorship from experienced marketing professionals
• Clear opportunities for career progression and skill development
• The chance to work on meaningful campaigns that support local businesses in Cumbria
• A collaborative, encouraging, and growth-focused team culture

Why Join Loyal To Cumbria? At Loyal To Cumbria, we believe in developing talent and creating opportunities to grow. As a Junior Marketing Manager, your contributions will help support local businesses, strengthen community engagement, and build your career in digital marketing leadership. If you are passionate about marketing, eager to learn, and excited to make a real impact, we would love to hear from you. Apply today and start your marketing leadership journey with Loyal To Cumbria.