Senior Paid Media Manager

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We are currently seeking a Senior Paid Media Manager to lead, optimize, and scale paid media campaigns that drive brand awareness, demand generation, and revenue growth. As a key member of the Demand Generation team, you will manage high-budget, multi-channel campaigns and drive measurable growth for the business.

Key Responsibilities:

• Lead the strategic planning, execution, and optimization of paid media campaigns across multiple platforms, including Google Ads, LinkedIn, Facebook, Twitter, and programmatic display.
• Develop comprehensive paid media plans aligned with business objectives and integrated marketing campaigns.
• Collaborate with cross-functional teams (Campaigns, Content, Product Marketing, Sales) to ensure consistent messaging and optimize funnel performance.
• Support regional sales teams with tailored campaigns, aligning with performance targets and accelerating the sales pipeline.
• Analyze campaign performance, reallocate budgets to high-performing channels, and provide actionable insights to stakeholders.
• Conduct A/B testing to identify the most effective messaging, creative, and targeting strategies.
• Monitor and report on key performance metrics (leads, MQLs, SQLs, signups, revenue), ensuring consistent performance tracking.
• Stay current with digital marketing trends, platform updates, and emerging technologies to maintain innovation.

Key Criteria:

• 6+ years of experience managing B2B paid media campaigns, ideally within SaaS or tech environments.
• Proven track record of scaling paid media channels and managing $1M+ annual budgets efficiently.
• Strong analytical skills with a data-driven approach to campaign optimization.
• Expertise in ABM strategies, integrating paid media into account-based marketing.
• Proficiency with Google Ads, LinkedIn, Facebook, Twitter, and programmatic platforms.
• Strong understanding of attribution models, lead scoring, and marketing funnel strategies.
• Excellent communication skills and the ability to translate data into clear insights for stakeholders.

Benefits:

• Fully remote work with flexibility to choose your preferred working style.
• Attractive salary with stock options and company performance bonus.
• Unlimited holidays and enhanced parental leave.
• Private healthcare and well-being initiatives.
• Retirement plans with company contributions.
• Annual learning fund and access to internal and external training programs.
• Regular team events and a collaborative, transparent work culture.

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