Head of Performance

Role Description

We’re hiring a Head of Performance to own and elevate paid acquisition across our in-house brands and our client portfolio.

This is not a “campaign manager” role.

You will lead performance strategy across Google Ads and Meta Ads, drive measurable growth for established service businesses, and take ownership of results — without being micromanaged.

We’re looking for someone who doesn’t wait for instructions.

We want someone who tells us:

• What needs to happen
• Why it needs to happen
• What you’re testing next
• What’s working
• What isn’t
• And how we scale it

You’ll be stepping into a growing performance-led agency with clear standards and serious growth ambition.

About Fundamental Agency:

Fundamental Agency builds structured growth systems for established service businesses.

Most agencies sell channels.

We build the system.

We work with clients who have real budgets, real ambition, and strong delivery. Our focus is strategy first, execution second, optimisation always.

We partner deeply. We move deliberately. We scale responsibly.

What You'll Be Responsible For:

• Owning Google Ads strategy and execution across multiple client accounts
• Leading Meta Ads strategy and performance direction
• Designing structured testing roadmaps (not random tweaks)
• Improving tracking, attribution, and performance clarity
• Identifying scaling opportunities and budget expansion moments
• Working closely with SEO, creative, and web teams to align growth efforts
• Delivering performance insights, not just reporting metrics
• Holding a high standard of accountability for client outcomes

Over time, you may help shape:

• Performance frameworks
• Internal playbooks
• Hiring junior performance talent
• Offer development and pricing structure

What We're Looking For:

You likely:

• Have 3–5+ years experience in a performance agency OR
• Have operated as a freelancer managing paid media and want more stability, team collaboration, and growth
• Have managed meaningful monthly ad budgets
• Understand conversion rate optimisation and landing page performance, and how to brief web designers on making the changes that drive improvements
• Think in terms of pipeline, revenue, and LTV, not just clicks
• Are proactive, not reactive
• Continuously test, learn, and evolve your skillset
• Take pride in client wins
• Want to build something meaningful long-term

You should be confident making strategic calls without needing daily direction.

We’re not looking for someone to “run ads.”

We’re looking for someone to own performance.

You’ll thrive at our agency if you are:

• Proactive
• Accountable
• Structured
• Performance-driven
• Transparent in communication
• Hungry to improve

We value diligence, clarity, and measurable outcomes over noise and hype.

What This Role Is Not:

• Not a junior buyer position
• Not a task executor role
• Not a place to hide behind dashboards

You will have ownership, visibility, and influence.

Why Join Us:

• Clear performance-first positioning
• Real autonomy and trust
• Opportunity to shape systems from early stage
• Direct collaboration with the founder
• Room to grow into a leadership role
• Work with ambitious, growth-focused clients

We are building a performance-driven marketing group with long-term vision. If you want to be part of something structured and growing, not just another agency job, we’d love to talk.