Senior Digital Marketing Strategist

Job Description

This is a remote position.

Job Overview

We are looking for a Senior Digital Marketing Strategist with 5+ years of experience developing and executing digital marketing strategies.

This role is ideal for a strategic, hands-on marketer who can develop marketing plans, provide recommendations, execute campaigns, and analyse results across SEO, content, LinkedIn outreach, email marketing, webinars, and video content

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals and target audiences.
• Identify opportunities to increase online visibility, audience engagement, and lead generation.
• Develop and implement SEO strategies to improve organic search visibility.
• Create and manage content strategies, calendars, and marketing campaigns.
• Own the bi-weekly newsletter, including developing copy or enhancing existing drafts.
• Develop and execute LinkedIn outreach strategies and messaging.
• Plan, organise, and execute webinars and online events, including promotion and follow-up.
• Develop concepts and create or coordinate video and multimedia content.
• Provide strategic guidance on messaging, content, campaigns, and digital marketing initiatives.
• Monitor marketing performance, analyse data, and continuously optimise campaigns and strategies.
• Stay updated on digital marketing trends, tools, and emerging opportunities, including AI-powered marketing solutions.
  
  

Requirements

• Minimum 5 years of experience in digital marketing, marketing strategy, or a related role.
• Strong experience in both marketing strategy and hands-on execution.
• Demonstrated experience in several of the following:
• SEO and organic search
• Content strategy and creation
• LinkedIn outreach
• Email/newsletter marketing
• Webinars and online events
• Video content creation
• Digital campaigns
• Strong copywriting and communication skills.
• Strategic thinker with the ability to turn recommendations into actionable campaigns.
• Strong analytical and problem-solving skills.
• Ability to work independently, manage multiple initiatives, and take ownership of projects.
• Experience with tools such as Adobe Suite, GA4, Google Search Console, SEMrush/Ahrefs,
• LinkedIn, Canva, CapCut, email marketing platforms, CRM systems, and AI marketing tools is an advantage.
  
  

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