Digital, Media & Growth Manager

• Lead digital growth, paid media and performance marketing for Taco Bell Australia

• Own app growth, CRM, digital commerce and delivery marketing

• Help launch Taco Bell’s new app and owned delivery platform in Australia

Ready to Live Más?

Taco Bell Australia is looking for a Digital, Media & Growth Manager to lead how we drive traffic, conversion and digital sales across the Australian business.

Reporting to our Head of Marketing, you’ll own the growth channels that turn great marketing into measurable commercial results across paid media, performance marketing, app growth, CRM, owned digital channels, delivery and digital commerce.

With a new Taco Bell app and owned delivery platform on the horizon, you’ll help build our digital growth engine and shape how we acquire, engage and retain more Taco Bell fans across Australia.

This role is based in Australia, with flexible remote working and some travel required.

A DAY IN THE LIFE

Build our digital growth engine

• Develop and deliver Taco Bell Australia’s digital marketing roadmap across paid and owned channels.
• Lead the marketing workstream for our new app launch, from acquisition and onboarding through to offers, lifecycle communications and optimisation.
• Own customer journeys across app, website, CRM, email and push, identifying opportunities to grow acquisition, engagement, frequency and retention.

Turn media investment into growth

• Lead paid media strategy, planning and optimisation alongside the Head of Marketing and our media agency.
• Translate marketing priorities into smart channel plans, audience strategies, budgets and test-and-learn activity.
• Connect media performance to sales, transactions, conversion and ROI, continually identifying opportunities to improve performance.

Grow delivery & digital commerce

• Own delivery marketing across aggregator and owned channels, including partners such as Uber Eats and DoorDash.
• Lead the marketing launch of Taco Bell’s owned delivery platform and develop the ongoing delivery marketing and promotional calendar.
• Partner with aggregators on campaigns, offers and co-funding opportunities to grow acquisition, conversion and repeat purchase.

Test, learn & optimise

• Track performance across app, CRM, paid media, digital and delivery channels, turning data into clear insights and actions.
• Build a strong test-and-learn approach across audiences, offers, creative and customer journeys.
• Champion digital and performance marketing best practice across Taco Bell Australia.

YOU’LL THRIVE HERE IF…

You’re a commercially minded digital marketer who loves the intersection of brand, technology, data and growth. You can see the bigger picture while still getting into the detail to understand what’s working and where the next opportunity sits.

• Strong experience across digital marketing, paid media, performance marketing, ecommerce, CRM, app marketing or digital commerce.
• Proven experience leading paid media strategy and optimisation through agency partners.
• Strong commercial acumen, connecting marketing activity to customer behaviour, sales, conversion and ROI.
• Confidence using data and insights to identify opportunities and optimise performance.
• Strong project management and stakeholder skills across agencies, partners and cross-functional teams.
• Clear communication skills and the ability to turn digital complexity into straightforward business recommendations.
• A relevant tertiary qualification or equivalent professional experience.

Experience within QSR, retail, hospitality, ecommerce or another high-volume consumer environment would be valuable, but we’re equally interested in the capability and perspective you can bring.

ABOUT TACO BELL

Born in California in 1962, Taco Bell is the world’s largest Mexican-inspired QSR brand, with 8,200+ restaurants across 32+ countries and part of the global Yum! Brands family. We’re a brand built on bold ideas, individuality and challenging convention – and in Australia, we’re continuing to grow, innovate and create more ways for our fans to experience Taco Bell.

WHY YOU’LL LOVE IT HERE

Alongside the opportunity to make a genuine impact on Taco Bell’s growth in Australia, you’ll have access to:

• Flexible remote working within Australia, with some travel required.
• Company and performance-related bonus.
• Comprehensive medical insurance.
• Annual work-from-home allowance.
• Quarterly Recharge Days dedicated to supporting wellbeing.
• Flexible employee benefits that can be used across health, wellbeing and lifestyle expenses.
• Learning and development opportunities across Taco Bell and the broader Yum! Brands network.

At Taco Bell, we Live Más. Bring your voice, your ideas and what makes you different. Take a seat at our table and help us build what’s next.

Ready to Live Más? We’d love to hear from you.

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion and belonging. We welcome applicants from all backgrounds and provide reasonable adjustments throughout the recruitment process.