Marketing Director

Company Description PSI is a leading Contract Research Organization (CRO) with 30 years of experience in the clinical research industry. Headquartered in Switzerland, PSI is a privately owned, full-service CRO with a global reach, supporting clinical trials across over 60 countries in North America, South America, Europe, Asia, and Africa. Our reputation in the industry is built on consistently delivering clinical trials on time and bringing new drugs to the market faster. At PSI, we foster an environment where a diverse range of colleagues feel welcomed and valued. Our inclusive culture is a cornerstone of our success, enabling us to attract and retain top talent globally. We are not just about conducting clinical trials; we are about building a community where every team member has the opportunity to thrive and contribute to groundbreaking advancements in the pharmaceutical industry. Job Description As Marketing Director at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives from digital marketing and lead generation to content strategy, brand positioning, and high-profile events. You will collaborate across functions to translate complex scientific and clinical expertise into compelling, market-leading campaigns, while mentoring your team and influencing PSI’s presence in a competitive, highly regulated industry. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI’s growth and reputation worldwide. This is a remote role for candidates residing on the East Cost of the United States. Key Responsibilities:

• Builds, develops, and mentors Marketing team
• Participates in department resource allocation, workload evaluation, and utilization
• Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
• Leads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relations
• Selects marketing vendors and oversees their performance
• Co-develops marketing strategies, encompassing both external marketing and internal communications
• Implements brand positioning, messaging, and visual identity across all channels
• Oversees various PSI events, including conferences
• Oversees lead generation programs
• Oversees promotion of PSI content
• Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
• Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation

Qualifications

• Bachelor’s degree required; MBA or Master’s preferred
• Experience in life sciences, ideally in a CRO or clinical trials environment; strong understanding of clinical research processes
• Proven track record in PR, branding, and raising company visibility across global markets and industry events
• Minimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution
• Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment
• Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones
• Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth
• Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams

Additional Information All your information will be kept confidential according to EEO guidelines.