Influencer Partnerships Executive (SDR) with IRG Media

Role: Influencer Partnerships Executive (SDR) with IRG Media

About Us

IRG Media is an influencer marketing agency working with high-growth Travel, Wellness, Lifestyle, and Entertainment brands across the US and UK.

We specialise in building creator-led partnerships that actually convert — not one-off influencer placements, but repeatable, commercially sound partnerships that drive revenue for brands and meaningful income for creators.

We move fast, operate with pressure, and hold a high bar for execution.

This role sits at the front line of revenue creation.

The Role

Remote

£22,000 - £25,000 (DEO) + uncapped commissions

The Influencer Partnerships Executive (SDR) is responsible for generating and converting partnership opportunities between creators and brands.

This is not a passive role. You will be sourcing opportunities, pitching creators, following up relentlessly, and booking deals. You are not here to “support” partnerships — you are here to create them.

You’ll sit within the Growth team and work closely with Partnerships Managers, but you will own your output. Volume, consistency, and commercial judgment matter more than polish.

If you’re strong here, you become indispensable very quickly.

Why This Role Exists Now

IRG Media has reached a point where deal volume, speed, and consistency require dedicated ownership.

We don’t need more ideas.

We need someone who can build pipeline, move conversations forward, and close repeatable deals — without being chased.

This role exists to:

increase partnership volume

reduce reliance on senior team members for deal creation

create a predictable flow of creator–brand partnerships

Responsibilities / Ownership

Revenue & Sales Targets

Ownership of monthly partnership booking targets (deal volume + revenue contribution)

Direct responsibility for creating and converting pipeline — your performance is measured on deals closed, not activity logged

Consistent contribution to team revenue through repeatable creator–brand partnerships

Pipeline Creation & Management

Build and maintain a healthy, active pipeline of brands and creator opportunities at all times

Source opportunities proactively via cold outreach, warm networks, and opportunistic inbound

Maintain momentum across conversations — no stalled deals, no passive follow-ups

Commercial Pitching

Pitch creators to brands with clear commercial logic: audience fit, content style, pricing, and value

Tailor outreach and pitches based on brand objectives

Position creators in a way that maximises conversion probability, not just interest

Deal Progression & Negotiation

Move deals from first conversation → agreement efficiently

Negotiate rates and structures that balance brand ROI, creator satisfaction, and agency margin

Handle objections around pricing, performance, and scope with confidence

Forecasting & Accountability

Maintain visibility on expected bookings, revenue, and close timelines

Communicate clearly when deals are at risk and take action early

Take full accountability for your number — no hiding behind “interest” without conversion

Collaboration for Scale

Work closely with Partnerships Managers to escalate larger or more complex deals

Feed learnings back into outreach, pricing, and creator positioning frameworks

Continuously refine your approach to improve conversion rates and deal velocity

Success in This Role Looks Like

A consistent flow of booked influencer partnerships month over month

Hitting your monthly Sales Targets

Executing with speed. 

Strong response rates and active brand conversations

Deals moving quickly from pitch → agreement

Minimal hand-holding required

Clear commercial thinking around creator value and pricing

Trust from senior team members to own deals and client accounts independently

You’ll Thrive in This Role If…

Your a proactive person who understands the importance of speed and latency

You’re commercially minded and not emotionally attached to any single deal

You think in Inputs which produce outputs 

You are comfortable with rejection, repetition, and pressure

You’ll Struggle in This Role If…

You need constant direction or reassurance

You avoid outreach or uncomfortable conversations

You prefer slow environments with loose accountability

You don’t like follow-ups or being judged on numbers

You want strategy without execution

Requirements

2+ years of experience in Influencer Marketing

1+ years of experience in a sales/business development role within influencer marketing.

Knowledge of how brand partnerships and campaigns work on YouTube, Tiktok and Instagram

Strong communication skills, you will be communicating frequently with top creators and brands

A performance-driven mentality

A proven track record of achieving sales targets for similar companies.

A passion for all things creative, social media and digital marketing

A problem-solving attitude, eagerness to learn quickly and overperform

Nice to have (not required):

Existing creator or brand relationships

Previous SDR or outbound sales experience

Experience negotiating commercial terms

 Benefits

£25,000 – £30,000 base salary (DOE)

Uncapped commission on deals closed

Fully remote

Clear progression into Partnerships Manager roles for top performers

High exposure to real commercial deals and fast learning curve

Birthday day off

Large progression for growth (uncapped growth potential here given we are small)

Be one of the early members to shape and build the company vision

Final Note

This role is not about potential.

It’s about output, speed, and consistency.

If you want a seat close to revenue, responsibility, and real ownership — this is it.