About the Role
We are looking for a TikTok Ads Specialist / Media Buyer with hands-on experience running, optimizing, and scaling performance campaigns on TikTok.
This is an execution-focused role for someone with previous experience in iGaming or other restricted/high-risk verticals, who understands the challenges of acquiring users and scaling paid traffic in these industries.
You will be responsible for launching campaigns, testing creatives and audiences, analyzing performance, and scaling winning campaigns across multiple GEOs.
Responsibilities
- Launch, manage, and optimize TikTok Ads campaigns.
- Scale successful campaigns while maintaining target CPA and ROAS.
- Test creatives, hooks, audiences, offers, landing pages, and GEOs.
- Analyze campaign performance and identify opportunities to improve conversions.
- Work closely with designers and video editors to develop high-performing TikTok creatives.
- Monitor campaign approvals, account health, and advertising compliance.
- Track performance across the acquisition funnel.
- Identify winning campaigns and scale budgets efficiently.
- Research competitors, TikTok trends, and winning creative approaches.
- Prepare clear performance reports and recommendations.
Requirements
Must Have
- 2+ years of hands-on experience in Paid Media / Media Buying.
- Strong hands-on experience managing TikTok Ads campaigns.
- Previous experience running paid acquisition campaigns in iGaming, Casino, Sports Betting, Gambling, Nutra, Crypto, Forex, or other restricted/high-risk verticals.
- Proven experience optimizing and scaling conversion-focused campaigns.
- Strong understanding of CPA, ROAS, CTR, CVR, and conversion funnels.
- Experience with creative, audience, and GEO testing.
- Strong analytical and data-driven mindset.
- Comfortable working with spreadsheets and performance reporting.
- Good English communication skills.
Nice to Have
- Experience with Keitaro, Voluum, RedTrack, Binom, or similar tracking platforms.
- Knowledge of TikTok Pixel, Events API, attribution, UTMs, click IDs, and S2S postbacks.
- Experience with affiliate marketing.
- Experience with app or PWA campaigns.
- Experience acquiring users across LATAM and/or SEA markets.
Key KPIs
- Cost per Registration
- Cost per First-Time Depositor (FTD)
- CPA
- ROAS
- Conversion Rate
- Creative Performance
- Campaign Scaling Efficiency
What We Offer
- 100% remote position
- International iGaming environment
- Opportunity to manage and scale campaigns across multiple GEOs
