Community & Content Executive

Social and Community Executive Social media, Community and Content management, Creator growth About Loka At Loka we're building an innovation and design-led product brand rooted in South Asian culture and engineered for the modern global kitchen. We're starting with chai, drunk by billions around the world yet ripe for disruption. We’re an ambitious early-stage company growing quickly - reimagining ritual with cultural depth, thoughtful storytelling and commercial intelligence. We care deeply about craft, culture and content - yet we move with data, performance and speed. We’re building a team and culture that can operate in both worlds. Our global, multicultural team is united by a shared passion for innovation, design, culture — and of course chai. Role Overview Manage and grow Loka’s digital presence across social, community and website touchpoints. You’ll ensure the brand feels active, culturally aligned and cuts through everywhere people engage with us - from Instagram to our DTC site to our newsletter. The core focus is to manage and grow our organic social presence - driving both strong growth and high engagement. It's not just a broadcast channel, it's a place to build community and drive revenue growth. You’ll work closely with our Marketing Manager, Creative Director, marketing agency and founders to execute consistently, surface insights and help scale organic momentum. This is a unique opportunity to join a company that is rooted in purpose, growing fast and sustainably, and a team that cares deeply about product, brand, culture and community. Mission - Grow Loka’s social presence into a vibrant global community celebrating chai, culture and creativity — grounded in the belief that culture connects us. Remote role (preferred UK / EU time zones). What will you do?

• Social Channel Ownership & Growth

• Day-to-day management of Loka’s social channels, ensuring we show up consistently, with cultural relevance and real cut through.
• Execute the social calendar end-to-end — planning, scheduling, publishing.
• Bring campaigns, launches and brand moments to life.
• Iterate your strategy quickly based on data and performance metrics.

• Community Management

• Help build and nurture an engaged global community around Loka.
• Manage day-to-day community interactions — including comments, DMs, paid ad comments, website reviews and Amazon reviews — ensuring responses are intelligent, empathetic and good humored.
• Monitor community sentiment and recurring themes, escalating sensitive issues where needed.
• Wherever Loka lives online, it should feel premium, thoughtful and genuinely cared for.

• Creator & Influencer Momentum

• Support the growth of Loka’s creator ecosystem.
• Help manage the influencer pipeline - sourcing creators across tiers, coordinating collaborations and ensuring output feels high-quality and on-brand.
• Spot strong organic Loka content and culturally relevant creators, proactively building relationships and identifying opportunities for amplification.
• Stay closely connected to culture — across food, design, makers and emerging creative communities.

• Content Creation & Distribution

• Support the planning and delivery of social content across campaigns, launches and brand moments.
• Work with our Creative Director to create on-brand assets across posts, stories and reels.
• Edit short-form video (CapCut or similar), design simple assets in Figma/Canva and adapt creatively for platform-native formats.
• Own content distribution across channels — scheduling posts, publishing blog content, formatting newsletters and uploading YouTube content.
• You’re a strong wordsmith with a designer’s eye for detail — ensuring everything feels polished, intentional and platform-native.

Who Are You?

• Around 3–5 years’ experience in social media, community or content roles with a proven track record of growing audiences and engagement (or equivalent experience running your own channels).
• Experience managing social platforms either in-house, agency-side or independently.
• Highly organised and action-oriented — you take ownership and get things over the line.
• Comfortable working independently and prioritising in a fast-moving startup environment.
• Deeply plugged into social media and cultural trends, with curiosity about culture, creativity and culturally rooted brands.
• Strong visual instincts and interest in areas like food, design, makers and emerging creative communities.
• Comfortable across core content skills — copywriting, basic design and content planning — with curiosity for what performs and why.
• Bonus Points

• Experience with tools like Figma, Klaviyo or CapCut
• Connection to South Asian culture or diaspora communities (not essential)

Most importantly, you’re proactive, thoughtful and excited about helping grow an early-stage brand with cultural ambition. If you don’t tick every box but feel excited about the role and our mission, we’d still love to hear from you. If you love culture, care about craft and want to help build a brand that travels across communities and continents — we’d love to meet you. Culture & Benefits

• We offer competitive base pay, a company bonus scheme and stock options.
• Work-Life Balance: generous paid time off (PTO), remote/hybrid work flexibility, and paid parental leave.
• Our founders care deeply about growth and development; we will strive to invest in you so you grow through your role at Loka
• Unlimited chai (of course)