Experienced Social Media Manager

About Tucann

Tucann is a lifestyle brand known for bold, eye-catching swimwear and activewear that stands out from the crowd. With a loyal global customer base, we’ve built our reputation through unique designs and content that inspires adventure. Now, we’re looking to scale our organic presence on Instagram, TikTok, and YouTube with a dedicated Social Media Manager.

Role Overview

We’re seeking a creative, data-driven Social Media Manager to own Tucann’s organic growth across Instagram, TikTok, and YouTube. This role goes beyond posting; it’s about understanding our audience, leveraging cultural trends, and building a strong community around the Tucann lifestyle. You’ll work closely with our VP in Product Development and Email Marketing, Video Editor and Graphic Design Team to create scroll-stopping, platform-native content.

Key Responsibilities

• Develop and execute Tucann’s organic growth strategy across Instagram, TikTok, and YouTube.
• Manage the content calendar to align with campaigns and launches.
• Collaborate with the creative team (video editor & designers) to produce high-quality content.
• Create and post engaging Stories highlighting products, new collections, and exciting events.
• Stay on top of trends, sounds, and formats relevant to our audience and adapt them to Tucann.
• Write engaging, on-brand captions and CTAs to drive interaction.
• Monitor, analyze, and report on key performance metrics, optimizing strategy as needed.
• Actively engage with the community by responding to comments and DMs.
• Work with the team to test and iterate on new content ideas.

Qualifications

• Experience managing Instagram, TikTok, and YouTube for a consumer-facing brand (fashion/lifestyle/e-commerce preferred).
• Strong grasp of social media algorithms, trends, and growth strategies.
• Creative thinker with the ability to produce content that feels native to each platform.
• Excellent communication and writing skills with attention to detail.
• Comfortable collaborating with a creative team.
• Analytical mindset with experience using insights and analytics tools.
• Passion for lifestyle, fashion, and creating content that resonates.

What We Offer

• Opportunity to grow Tucann’s organic presence on Instagram, TikTok & YouTube.
• Collaborative, creative team culture.
• Flexible remote work environment.
• Chance to be part of a fast-growing global brand with bold ambitions.
• Part time position with the oppertunity to expand to full time.