Coinbase is a leading cryptocurrency exchange and financial technology company committed to increasing economic freedom worldwide. As a remote-first organization, Coinbase fosters an innovative and dynamic environment where high standards and relentless pursuit of excellence are core values. The company emphasizes building impactful products that empower users to deposit, hold, and grow their digital assets securely and efficiently. Coinbase's culture encourages pushing boundaries, embracing new technologies, and continuously improving to shape the future of finance. The company offers a flexible work environment with quarterly in-person gatherings called “surges,” designed to foster collaboration and innovation among teams.
About The Role
We are seeking a highly experienced Design Lead to join Coinbase’s Financial Services & Loyalty (FSL) team within the Consumer & Business group. In this strategic role, you will own the design vision and lead the team responsible for the Loyalty pillar, which includes Coinbase One (CB1) membership, CB1 Card, and advocacy initiatives. Your primary focus will be to drive the overall design strategy, ensure high-quality execution, and collaborate closely with product and engineering leaders to shape roadmaps and influence product development at scale. You will spearhead innovative, user-centric design solutions for subscription, loyalty, and membership products serving over a million users, ensuring alignment with business goals and customer needs.
This role offers an opportunity to influence the future of consumer financial products by leading design initiatives from conception through delivery, maintaining a high standard of quality, and fostering a culture of innovation and collaboration across teams. The ideal candidate will have a proven track record in leading large-scale product design, particularly within fintech, payments, or credit card sectors, and possess the ability to set and communicate a compelling system-level vision while delivering impactful, high-quality work on a regular cadence.
Qualifications
- 8+ years of product design experience, preferably in fintech, payments, or related industries
- Proven experience leading design for subscription, loyalty, or membership products with over 1 million users
- Strong partnership skills with senior product and engineering leaders to shape strategies and influence roadmaps
- Ability to set systems-level vision while managing day-to-day delivery of high-quality work
- Experience in designing consumer-facing financial products such as fintech apps, payment services, or credit cards
- Demonstrated ability to lead cross-functional teams through complex projects from 0-to-1
- Excellent communication and presentation skills, capable of representing design in executive forums
- Familiarity with generative AI tools and responsible AI practices to enhance workflows and product quality
- Lead the design strategy and execution for Coinbase One membership, CB1 Card, and broader Loyalty offerings
- Partner with senior product and engineering leaders to develop roadmaps, align priorities, and influence product development
- Drive innovative design solutions for membership evolution, retention mechanics, and rewards experiences
- Establish and uphold a high quality bar through structured review processes such as design critiques, DRRs, and workbench sessions
- Represent the Loyalty design team in executive-level reviews and cross-functional leadership meetings
- Manage and mentor design team members, fostering a culture of creativity, collaboration, and continuous improvement
- Contribute to the development of scalable design systems and processes that support rapid, high-quality delivery
- Utilize data and user feedback to iterate on designs, ensuring they meet business objectives and customer needs
- Stay informed of industry trends and emerging technologies to incorporate innovative solutions into product design
- Competitive salary range with potential for equity and bonus compensation
- Comprehensive health, dental, and vision insurance plans
- Retirement savings options including a 401(k) plan
- Flexible work arrangements supporting remote work and in-person collaboration
- Generous paid time off and holiday policies
- Opportunities for professional growth and development within a pioneering fintech company
- Access to a vibrant, innovative community of industry leaders and experts
Coinbase is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. We ensure fair treatment and equal access to opportunities for individuals with criminal histories, in accordance with applicable federal, state, and local laws.
