Content Strategist

This specialist healthcare business provide support and treatment to thousands of individuals across the UK and globally. They’ve been established for a decade and are now scaling at pace. This new role will support their growth in the UK, Europe and the Americas and you'll be own the content strategy across all channels - web, CRM, social, community, LLM and search covering all formats.

They are looking for someone who has experience developing a strategy rather than pure content creation. This role is to map out what content is required, where, when and how that is created. Content could be in multiple formats and you'll work with others in the team to produce the right content and assets.

This is about planning what is produced, where it lives, and why it matters. From blogs and landing pages to CRM journeys, SEO, paid campaigns and AI-driven platforms, you’ll own the content strategy that drives engagement, education, and impact on a global scale.

About You:

• 3+ years’ experience in content with proven ability to develop strategy, not just produce.
• Experienced working across international markets, tailoring strategy for different cultures.
• Strong understanding of SEO, CRM, and paid channels, and how content influences performance across the funnel.
• Skilled at planning content across multiple formats including written, visual, and multimedia.
• Analytical and data-driven, using insight to shape editorial direction.
• Excellent communicator, able to brief and collaborate with writers, designers, and cross-functional teams.
• Familiar with AI/LLM platforms and how content interacts on and performs with them.

What You’ll Be Doing:

• Leading the development and delivery of content strategy across multiple channels.
• Defining content purpose, structure, and placement to support marketing and business goals.
• Planning formats including blogs, landing pages, video, graphics, and multi-media.
• Partnering with content creators and designers to brief, prioritise, and guide content production.
• Using audience insight, keyword research and performance data to inform editorial planning.
• Ensuring content is consistent in voice, compliant, accessible, and effective across international markets.
• Aligning with SEO, CRM and paid teams to maximise content impact.
• Monitoring performance and reporting on results, making recommendations for optimisation.

What’s On Offer:

• Fully remote working, with UK-based preference.
• Competitive salary dependent on experience.
• A culture built on empathy, impact, and compliance where every campaign matters.

If you’re a strategic consumer content professional with international experience ready to shape messaging and make a real difference through your work, apply now or contact Tom Fordham for more information.

MET Marketing is acting as an employment agency in relation to this Content Planner job.

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