Email Marketing Strategist & Copywriter

Job Title Email Marketing Strategist & Copywriter Role Overview We’re looking for a strategic Email Writer with deep US SaaS experience who can own email campaigns end-to-end — from strategy and segmentation to copy and optimization. This is not a “write 5 emails and move on” role. We want someone who understands why an email is being sent, who it’s for, and what action it should drive. Key Responsibilities

• Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)
• Write high-converting emails for:

• Lead nurturing & onboarding
• Product updates & feature launches
• Re-engagement & churn reduction
• Sales enablement & lifecycle campaigns

• Collaborate on audience segmentation, positioning, and messaging
• Create email sequences, not just one-off emails
• Optimize subject lines, CTAs, and structure based on performance data
• Ensure tone, clarity, and compliance for the US market
• Work with marketing/sales teams to align email with funnel stages

Required Experience & Skills

• Proven experience writing and strategizing emails for US-based SaaS companies
• Strong understanding of:

• SaaS funnels (trial → activation → paid → expansion)
• B2B or B2C SaaS buyer psychology

• Ability to think strategically before writing copy
• Excellent command of clear, persuasive, US-native English
• Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)
• Comfortable using data (open rates, CTR, conversions) to refine messaging

Nice to Have

• Experience working with founders or growth teams
• A/B testing mindset
• Familiarity with compliance (CAN-SPAM, unsubscribe best practices)
• Experience in fast-growing or early-stage SaaS environments

What Success Looks Like

• Emails that drive action, not just opens
• Clear messaging aligned with user intent and lifecycle stage
• Strategic input, not just execution
• Consistent improvement in engagement and conversions

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