User Acquisition Manager

Currently, we are looking for an experienced User Acquisition Manager (Meta, TikTok & DSPs) to join us remotely on a full-time basis. The ideal candidate is a hands-on UA specialist from mid-core mobile games who optimizes for payers and ROAS, not cheap installs. You know how to scale profitable campaigns on Meta and TikTok, grow programmatic channels, and spot the creative that will win before anyone else does.

Our client is a mobile games studio that develops and publishes its own titles. Their main game, Rogue Legend, is a mid-core RPG / roguelike on iOS and Android, monetized through in-app purchases.

Key Responsibilities

• Run paid UA on Meta and TikTok: launch, optimize and scale campaigns with value/ROAS bidding, event setup and audience testing
• Grow DSP and other network channels (Moloco, Liftoff, Mintegral, Unity, ironSource and others): test new sources and scale the profitable ones
• Manage performance daily: track ROAS (D1 / D7 / D30), retention, CPI and cost per payer, and reallocate budgets across channels, geos and campaigns
• Keep traffic clean by catching low-quality publishers, fraud and weak geos early
• Scout creatives and market trends in the Meta Ad Library, TikTok Creative Center, Sensor Tower and AppMagic to find hooks, formats and concepts that can win
• Turn findings into clear creative briefs (concept, hook, references, length, formats) for the creative team and follow up with test results
• Set up structured creative tests, read the results and feed the learnings back into new briefs
• Share clear findings and recommendations with the team
  
  

All You Need Is

• 2–3+ years of hands-on mobile UA experience in games
• Must-have: experience with mid-core RPG, roguelike, idle or gacha games monetized through in-app purchases, optimizing for high-value payers and ROAS over a long LTV window (D7, D30 and beyond)
• Proven results scaling Meta and TikTok campaigns with ROAS optimization
• Experience managing monthly UA budgets of $200–300K+
• Experience with DSPs or programmatic networks such as Moloco and Liftoff
• A strong eye for creatives: you can tell why an ad works and explain it to designers, and you know what wins in this genre (gameplay, character progression, gacha pulls, boss fights, power fantasy)
• Solid grasp of cohorts, LTV, ROAS and retention
• Knowledge of an MMP (Singular, AppsFlyer or Adjust), plus SKAN and ATT
• Experience with key geos: US, JP, KR, TW, DE
• Fluent English
• Experience with Asian markets (JP, KR, TW) — Nice to have
• Not a fit if your experience is limited to hyper-casual or ad-monetized casual games
  
  

What's In It For You

• A challenging role with a high level of ownership over a live mid-core title
• Fully remote work
• Competitive compensation
• 20 calendar days of paid vacation
• Professional growth opportunities
• Supportive international team