SEO & Digital Growth Manager

SEO, GEO & Digital Growth Manager

Part-Time or Full-Time | Remote | Ireland
Salary: €45,000–€70,000 per annum (full-time equivalent)
BasisPoint Group & File4tress

About Us

BasisPoint Group is an award-winning digital agency specialising in alternative investment managers. We've worked with over 300 hedge funds, private equity and venture capital firms globally, delivering branding, websites, investor communications and digital marketing.

File4tress is our proprietary virtual data room and investor portal platform.

We're looking for a hands-on, highly organised and results-driven Digital Growth Manager to strengthen our search visibility, digital presence and inbound lead generation across our businesses and selected client brands.

The Role

You'll take ownership of our digital growth strategy and execution, working across SEO, GEO, content, social media and targeted outreach.

This is a practical, execution-focused role for someone who can develop a strategy, implement it independently and demonstrate measurable results.

Key Responsibilities

1. SEO & GEO (AI Search Optimisation)

- Manage technical SEO, on-page optimisation and content strategies across five websites.
- Improve organic rankings and visibility across Google and AI search platforms, including ChatGPT, Perplexity, Claude and Gemini.
- Conduct keyword research, competitor analysis and content gap assessments.
- Implement structured data, schema markup and technical SEO improvements.
- Monitor search performance, AI visibility and organic lead generation.

2. Content Strategy & Thought Leadership

- Develop and manage a content calendar across websites and social platforms.
- Research, write and optimise blog articles, industry insights and thought leadership content.
- Repurpose content across multiple digital channels.
- Ensure content is aligned with SEO, GEO and commercial objectives.

3. LinkedIn & Social Media Management

- Manage company LinkedIn pages, including scheduling, publishing and engagement.
- Oversee Instagram and X content where relevant.
- Develop content that strengthens brand positioning and generates qualified interest.
- Use automation tools to streamline content scheduling and distribution.

4. Targeted Outreach & Lead Generation

- Build targeted prospect lists using LinkedIn Sales Navigator and other prospecting tools.
- Develop and manage automated LinkedIn and email outreach campaigns.
- Test messaging, audience segmentation and campaign performance.
- Work closely with the team to convert qualified interest into business opportunities.

5. Analytics, Reporting & Optimisation

- Monitor performance using Google Analytics, Google Search Console, SEMrush, Ahrefs and other relevant platforms.
- Track website traffic, keyword rankings, AI search visibility, engagement and lead generation.
- Produce clear monthly reports highlighting performance, opportunities and recommended actions.
- Continuously test and refine strategies to improve results.

What We Expect

1. Proven SEO expertise: Strong technical and strategic SEO experience, with a demonstrated ability to improve rankings, organic traffic and lead generation.

2. GEO knowledge: A solid understanding of generative engine optimisation and how brands can improve visibility across AI-powered search platforms.

3. Content capabilities: Excellent written English and the ability to research, develop and optimise professional B2B content.

4. Digital marketing experience: Hands-on experience managing LinkedIn, social media platforms and digital marketing campaigns.

5. Automation proficiency: Experience using LinkedIn Sales Navigator, outreach automation tools, AI content tools and marketing automation platforms.

6. Strong organisational skills: Highly organised, proactive and capable of independently managing multiple websites, campaigns and priorities while maintaining attention to detail.

The Ideal Candidate

You'll be someone who enjoys both the strategic and technical aspects of digital marketing but is equally comfortable rolling up your sleeves and doing the work.

Clear communication, meticulous organisation, project management and attention to detail is paramount.

We're a relatively small, entrepreneurial team, so we're looking for someone who can take ownership, work independently and deliver measurable improvements without requiring extensive oversight.

Experience in financial services, investment management or B2B professional services would be advantageous, but isn't essential.

What We Offer

- Competitive salary of €45,000–€70,000 per annum, depending on experience (full-time equivalent).
- Flexible part-time or full-time arrangement.
- Fully remote position, based in Ireland.
- Opportunity to work across multiple established and growing brands.
- Significant autonomy and ownership of digital growth initiatives.
- A collaborative, international team.

How to Apply

Please submit your CV and, ideally, examples of SEO, GEO or digital growth projects you've personally managed, including measurable results.