The Opportunity
Working closely with our Category Manager, Sales Team, Marketing and wider commercial functions, you will take ownership of the commercial growth plan for Moving & Handling and help turn market opportunity into sustainable, profitable sales.
KEY RESPONSIBILITIES
Drive Commercial Growth
· Develop and deliver the annual commercial growth plan for the Moving & Handling category.
· Achieve agreed revenue, gross margin and growth targets.
· Identify new customers, market segments and commercial opportunities.
· Increase category penetration across existing customer accounts.
· Build and maintain a strong pipeline of qualified opportunities.
· Develop targeted growth plans for priority customers and market sectors.
· Identify cross-selling and upselling opportunities across the wider customer base.
Develop New Business
· Proactively identify and develop new customer relationships.
· Build relationships with key clinical, procurement, operational and senior decision-makers.
· Support the development of strategic NHS, private healthcare and other relevant accounts.
· Create opportunities rather than relying solely on inbound enquiries.
· Lead or support major customer presentations, commercial proposals and negotiations.
· Support strategic tenders, frameworks and high-value opportunities.
Enable the Sales Team
· Act as the commercial specialist for Moving & Handling across the wider sales team.
· Work alongside Regional Sales Managers and Account Managers to identify and convert opportunities.
· Support sales colleagues to improve confidence and effectiveness in selling the category.
· Develop clear commercial propositions, sales messaging and competitive positioning.
· Support customer presentations, demonstrations and strategic account meetings.
· Share best practice and successful sales approaches across the team.
Build Market Insight
· Maintain a strong understanding of the Moving & Handling market, competitors and customer needs.
· Monitor competitor activity, pricing, market trends and procurement developments.
· Analyse sales performance and identify areas for growth and improvement.
· Provide market intelligence and commercial recommendations to the leadership team.
· Work with Marketing to develop targeted campaigns and lead-generation activity.
Working Together
The National Account Manager will work closely with the Category Manager, who owns product expertise, supplier relationships, technical support, compliance and portfolio management. Together, the roles ensure a strong technical proposition and a clear commercial strategy to take that proposition to market.
Key relationships: Sales Director • Head of Sales Category Manager • Regional Sales Managers • Account Managers • Marketing • Operations • Customer Service • Senior Leadership Team
What Success Looks Like
Success will be measured by the ability to create sustainable and profitable growth, including:
✓ Category revenue growth
✓ Opportunity conversion rate
✓ Gross margin performance
✓ Tender and bid success
✓ New customer acquisition
✓ Average deal value
✓ Growth within existing accounts
✓ Market share growth
✓ Qualified pipeline value
✓ Sales team engagement
About You
You will be a commercially minded sales professional with a strong track record of creating opportunities, developing customers and delivering growth. You will be comfortable operating both strategically and hands-on — developing growth plans while spending time with customers, supporting the sales team and helping close major opportunities.
Essential Experience
· Healthcare, medical devices, Moving & Handling, patient handling or a related sector.
· Proven track record of delivering sales and revenue growth.
· Strong business development and opportunity creation experience.
· Experience growing existing customer accounts as well as winning new business.
· Experience managing a sales pipeline against clear revenue and margin targets.
· Strong commercial, negotiation and presentation skills.
· Experience building relationships with senior decision-makers.
· Ability to work collaboratively with field sales and account management teams.
· Strong analytical skills and the ability to use sales data to identify opportunities.
Desirable Experience
· Selling into the Care Sector, NHS and/or private healthcare market.
· Understanding of Care Sector, NHS procurement, frameworks and tender processes.
· Capital equipment or solution-based sales experience.
· Experience launching or growing a new product category, territory or market.
Personal Attributes
· Commercially driven
· Results focused
· Ambitious
· Proactive
· Strategic and hands-on
· Confident
· Resilient
· Curious
· Collaborative
· Comfortable challenging the status quo
· Accountable
First 12 months
· Develop a clear commercial growth strategy and understand current category performance, customers and market opportunity.
· Identify priority customer segments and target accounts, and build a strong sustainable pipeline.
· Increase penetration across existing accounts and support the sales team in converting major opportunities.
· Strengthen competitive positioning and deliver agreed revenue and gross margin growth.
· Establish a commercial model that can support future category growth.
Practical Requirements
· Full UK driving licence
• Remote based role ideally located in Oxford, Reading or the Midlands
· Willingness to travel nationally with some overnight stays away
· Induction will take place in Poole, Dorset office for a couple of weeks
Company Benefits
· Competitive salary plus OTE of 35% of base salary
· Uncapped commission
· Company vehicle
· 25 days holiday (increasing with length of service)
· Private Medical Cover
· Employee Assistance Program
· Company Pension
· Birthday Love2Shop Vouchers
· Health Cash Back Plan which includes gym membership discounts
· Life Insurance/Death in Service
· Employee Volunteering Day
Why this role?
Real ownership of a category with significant growth potential - shaping strategy, building market presence and directly influencing commercial results.
WHY THIS ROLE? Real ownership of a category with significant growth potential — shaping strategy, building market presence and directly influencing commercial results.
