SEO Content Lead

Remote, UK-based | Full-timeSalary: £40,000 to £45,000 depending on experience

About WilsonCooke

WilsonCooke is an independent branding, digital, and marketing agency founded in 1990. We work with brave brands that are ready to be reimagined, reinvigorated, and positioned for long-term growth.

Our approach is transparent, flexible, and results-driven. We focus on doing the right work for the right reasons, not chasing vanity metrics or short-term wins. We believe exceptional outcomes should be the standard, not the exception.

Our culture is shaped by three core values:

• Bravery in thinking, challenging assumptions, and pushing beyond average
• Continuous improvement in how we work, learn, and deliver
• Collaboration across disciplines, teams, and perspectives

We are now looking for an SEO Content Lead who shares these values and wants to play a critical role in shaping how content performs in modern search.

The opportunity

This is a senior, strategic, and hands-on role for an experienced SEO content specialist who understands that content is no longer about volume or keywords alone.

As SEO Content Lead, you will own how content is planned, created, optimised, and measured across multiple brands. You will be responsible for ensuring content aligns with user intent, demonstrates authority and trust, and performs effectively in increasingly competitive and AI-influenced search environments.

This role is fully remote, but highly collaborative. You will work closely with SEO specialists, digital marketers, strategists, and stakeholders to ensure SEO content supports wider commercial and brand objectives.

What success looks like in this role

Success in this role is not defined by how much content is produced, but by how well it performs and how clearly its value can be articulated.

In the first 6 to 12 months, success would look like:

• A clear, documented SEO content strategy aligned to client business goals
• Improved visibility and performance for priority service and intent-led pages
• Stronger content quality, consistency, and differentiation across brands
• Clear prioritisation of work based on impact, not habit
• Stakeholders who understand why SEO performance is moving, not just whether it is up or down
• Content that is resilient to algorithm updates rather than reactive to them

Key responsibilities Strategy and planning

• Own and evolve the SEO content strategy across key domains, services, and growth areas
• Translate keyword research, search intent analysis, and performance data into clear, prioritised content plans
• Identify gaps, cannibalisation risks, consolidation opportunities, and areas of topical authority
• Balance short-term opportunities with long-term strategic growth

Content quality and EEAT

• Define and maintain content standards around depth, usefulness, structure, and trust
• Ensure content demonstrates experience, expertise, authority, and trust in line with modern SEO expectations
• Review and improve existing content to raise quality and relevance rather than simply refreshing dates
• Challenge low-value content and advocate for fewer, better pages where appropriate

Execution and optimisation

• Oversee on-page SEO best practice across new and existing content
• Conduct and contribute to SEO audits with a strong focus on content performance
• Support link-building efforts by ensuring content is genuinely worthy of authority and citation
• Work closely with technical SEO to ensure content is supported by strong foundations

Leadership and collaboration

• Brief, guide, and quality-control internal and external writers
• Work collaboratively with SEO, digital, and marketing teams to align initiatives
• Communicate clearly with stakeholders, translating SEO insight into commercial understanding
• Act as a senior voice on content-led SEO internally

Analysis and context

• Analyse web analytics and SEO performance to surface meaningful insights
• Contextualise performance changes within the wider SEO landscape, including algorithm updates, SERP changes, AI overviews, and shifting user behaviour
• Avoid surface-level reporting by explaining why performance is changing and what to do next

Who this role is for

This role is for someone who:

• Thinks strategically but is comfortable getting into the detail
• Understands that SEO content is about intent, authority, and usefulness, not just keywords
• Can explain complex SEO concepts simply and confidently
• Is comfortable challenging assumptions and legacy approaches
• Enjoys working autonomously while remaining accountable and collaborative

Who this role is not for

This role is not suitable for someone who:

• Is primarily a writer rather than a strategist
• Relies on templates or one-size-fits-all content approaches
• Focuses only on rankings without understanding commercial outcomes
• Is uncomfortable with ambiguity or change in how search works

Skills and experience

You will ideally bring:

• Strong experience leading SEO-led content strategy, ideally in competitive or service-led markets
• Proven expertise in keyword research, search intent analysis, and on-page SEO
• Experience conducting SEO audits with a content-first lens
• Solid understanding of link-building principles and how content supports authority
• Strong analytical skills with the ability to turn data into clear actions
• Hands-on experience with tools such as Google Search Console, Semrush, Ahrefs, or similar
• Familiarity with content management systems and digital marketing workflows
• Confidence working independently in a remote environment

A degree in Marketing, Communications, or a related field is preferred but not essential if experience demonstrates strong capability.

Why join WilsonCooke

• Fully remote role with flexibility and trust
• A genuine opportunity to lead and shape SEO content strategy
• Exposure to varied brands and complex SEO challenges
• A business that values quality, clarity, and long-term growth
• Space to think, challenge, and improve how SEO content works

How to apply

• If you care deeply about content that performs, adapts, and genuinely helps users, we would love to hear from you. We are far more interested in how you think and prioritise than in buzzwords or inflated metrics.