Working closely with Channel Sales, regional marketing, Product Marketing, and Global Demand Generation, this role translates business priorities and corporate campaigns into tailored, partner-specific plans. The ideal candidate is a collaborative, data-driven marketer who can build trusted relationships, identify growth opportunities, and manage multiple strategic partner plans from strategy through measurement.
Key Responsibilities
Strategic Partner Marketing Plans
- Own the development, execution, and optimization of annual and quarterly marketing plans for assigned strategic partners across North America.
- Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.
- Build tailored, integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.
- Develop strong relationships with partner marketing contacts and serve as their primary marketing point of contact.
- Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.
- Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.
- Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.
- Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted marketing strategies.
- Work closely with Channel Sales to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.
- Provide partners and internal stakeholders with clear plans, timelines, performance updates, and recommendations.
- Gather partner feedback and market insights to improve campaigns, partner experience, and go-to-market effectiveness.
- Manage assigned marketing development funds and program budgets with accuracy, transparency, and strong investment stewardship.
- Ensure partner activities meet funding requirements, brand standards, and business objectives.
- Track spend, forecasts, and results, recommending adjustments to improve performance and return on investment.
- Define success metrics for each partner marketing plan and track engagement, demand, marketing-influenced pipeline, and revenue contribution.
- Use campaign and partner performance data to identify trends, optimize tactics, and share actionable insights.
- Maintain accurate reporting in CRM, marketing automation, and partner marketing systems.
- Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media to deliver coordinated partner campaigns.
- Share best practices, partner insights, and successful approaches across the field and partner marketing organization.
- Contribute to a consistent, high-quality partner experience while adapting plans to individual partner needs and market opportunities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- 5+ years of experience in field marketing, channel marketing, partner marketing, or demand generation, preferably within technology, cybersecurity, IT, or SaaS.
- Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.
- Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
- Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
- Working knowledge of CRM, marketing automation, and analytics platforms; experience with Salesforce, Marketo, and ABX tools is preferred.
- Excellent written, verbal, presentation, and relationship-management skills.
- Analytical and results-oriented, with the ability to translate performance data into clear recommendations.
- Highly organized, proactive, and comfortable working independently in a fast-paced, matrixed environment.
- Understanding of the MSP or channel ecosystem is preferred.
- Strategic thinker with a hands-on approach to execution.
- Partner-focused and skilled at building trusted, productive relationships.
- Collaborative, accountable, and comfortable influencing without direct authority.
- Curious, adaptable, and committed to continuous improvement.
WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect more than 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.
WatchGuard is headquartered in Seattle, Washington, with team members working remotely and in offices worldwide.
Our company culture places an intense focus on our customers and employees. From the newest employee to our CEO, you'll find that each person at WatchGuard embodies our Core Values: Accountability, Community, Belonging, Action, Innovation, and Customer-Centric. Learn more about our company culture at www.watchguard.com/wgrd-careers .
WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws. Our equal employment opportunity (or EEO) policy focuses solely on the talent, hard work, contributions, and actual results achieved by each WatchGuard employee and on the potential of employment candidates to make such contributions. We consider focusing on an employee's protected characteristics rather than on talent, hard work, and actual work results to violate our EEO policy. As an Equal Opportunity Employer, we are committed to a diverse workforce. WatchGuard participates in E-verify.
WatchGuard is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
