Social Media Manager

We are seeking a strategic and highly organized Social Media Manager to own and scale the social media presence for a premium personal health and wellness appliance and its founder brands. 

This role is focused on platform management, community growth, and audience engagement. The ideal candidate is deeply fluent in all social platforms, understands how communities form and grow, and knows how to activate conversation, trust, and loyalty—particularly in health and wellness categories where credibility matters.

Reporting directly to the CMO, this role plays a central part in expanding our reach, launching new social platforms, strengthening community relationships, and turning social audiences into long-term brand advocates.

Key ResponsibilitiesSocial Platform Ownership & Expansion

• Own day-to-day management of social media platforms for the appliance brand and founder brand, including Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms.
• Lead the launch and growth of new social platforms as opportunities emerge.
• Define platform-specific goals, posting cadence, and engagement standards in partnership with the CMO and content teams.
• Ensure consistent voice, tone, and brand standards across all platforms.

Community Growth & Engagement

• Actively engage with followers through comments, DMs, and community interactions.
• Foster authentic, respectful, and trust-driven conversations around the appliance and founder expertise.
• Identify and engage with power users, advocates, and community leaders.
• Moderate conversations to maintain a positive, informative, and compliant community environment.

Founder Brand & Thought Leadership Support

• Manage the founder’s social presence across platforms.
• Support founder-led thought leadership by:
• Publishing approved content
• Engaging with audience responses
• Identifying opportunities for dialogue and amplification
• Help translate founder visibility into community trust and engagement.

Platform Strategy & Optimization

• Monitor platform performance and engagement metrics.
• Identify trends, emerging formats, and audience behavior shifts.
• Provide recommendations for platform growth, experimentation, and community initiatives.
• Partner with content, design, and DTC teams to align social activity with campaigns and launches.

Health & Wellness Stewardship

• Ensure community engagement aligns with health & wellness compliance standards.
• Escalate sensitive questions, claims, or medical discussions to appropriate internal stakeholders.
• Protect brand integrity, transparency, and trust in all social interactions.

Qualifications

• 3–5+ years of experience managing social media platforms for consumer brands.
• Proven experience growing and managing engaged online communities.
• Strong understanding of platform mechanics, algorithms, and best practices.
• Experience launching and scaling new social channels.
• Excellent written communication and interpersonal skills.
• Highly organized and comfortable managing multiple platforms simultaneously.
• Ability to exercise sound judgment in public-facing, trust-sensitive environments.

Preferred Experience

• Experience in health, wellness, medical-adjacent, or regulated consumer categories.
• Experience supporting a founder-led or executive brand.
• Familiarity with social media compliance considerations (FTC, FDA claims sensitivity).

What Success Looks Like

• Consistent growth in followers, engagement, and community quality.
• Successful launches of new social platforms with early traction.
• Strong, positive community sentiment around the appliance and founder.
• Efficient, well-managed social channels aligned with brand strategy.
• Social media functioning as a trusted, active extension of the brand.