This is a Fully Remote Job
About Our Client:
The organization operates in the HealthTech industry, providing digital cognitive assessment tools used globally by healthcare providers and researchers. These tools support the diagnosis and treatment of mental health conditions, brain injuries, and age-related cognitive issues. The organization integrates expertise from various disciplines including SaaS business functions, psychology, and neuroscience to address challenges in cognitive health assessment.
About the Opportunity:
The DIRECTOR, INTEGRATED MARKETING leads the development and execution of demand generation and account-based marketing (ABM) strategies to drive growth. This role is responsible for building and leading enterprise marketing efforts, managing a multidisciplinary marketing team, and collaborating closely with sales and revenue operations to create impactful campaigns. The position significantly contributes to expanding market reach and advancing business opportunities within complex healthcare sales environments.
Responsibilities:
- Develop and implement enterprise and ABM strategies with leadership.
- Create tiered ABM models targeting strategic accounts and broader segments.
- Design repeatable account engagement plays measured by opportunity creation.
- Lead, coach, and develop demand generation and field marketing team members.
- Set priorities and performance expectations for the marketing team.
- Manage end-to-end integrated marketing campaigns.
- Write briefs aligning messaging, content, creative, channels, and metrics.
- Enhance segmentation and targeting for professional and mid-market programs.
- Collaborate on customer lifecycle programs to support engagement, renewal, and expansion.
- Support go-to-market strategies for new product features.
- Provide creative direction and messaging feedback to improve marketing materials.
- Oversee campaign planning, execution, and performance reporting.
- Partner with Revenue Operations to optimize reporting and attribution.
Requirements:
- 8+ years of progressive B2B marketing experience, preferably in high-growth SaaS and HealthTech.
- 4+ years of experience leading teams or complex marketing programs.
- Proven success in building enterprise and ABM programs across multiple engagement models.
- Ability to link ABM activities to sales pipeline and revenue outcomes.
- Experience marketing to enterprise buying committees with long sales cycles.
- Strong skills in integrated campaign development and project management.
- Exceptional messaging, writing, editing, and creative briefing abilities.
- Experience collaborating closely with Sales, Account Management, and Revenue Operations.
- Proficiency coaching marketers at different skill levels.
- Comfortable working in a growth-stage, resource-constrained environment.
- Familiarity with Salesforce, HubSpot, Google Analytics, and related MarTech tools.
Pay Range and Compensation Package:
- The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Benefits & Perks:
- Medical insurance
- Vision insurance
- Dental insurance
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.