Account Based Marketing Manager

This role is responsible for putting strategy into action. This position is responsible for working across the sales and marketing organization (Industry Marketing, Product Marketing, Campaign Operations, Digital Experience Sales Operations and Sales leadership) to ensure a full-funnel approach is effectively executed.

Responsibilities:

Execute ABM Strategy

• Provide execution enablement for the ABM engine that drives engagement, pipeline, and revenue.
• Partner with sales to identify target accounts and align on joint plays that accelerate deal velocity.
• Track performance and tell the story of ABM’s impact through data-driven insights.

Campaigns & Demand Gen Alignment

• Create and execute ABM campaigns (ads) in 6sense
• Orchestrate cross-channel campaigns that hit the right audiences at the right time.
• Collaborate with marketing leaders across demand generation to ensure ABM and campaign programs sync with pipeline goals.
• Keep campaigns running smoothly with best-in-class project management and clear visibility across stakeholders.

Marketing Automation & Ops

• Develop and execute AI-Email Agents and workflows in 6sense
• Coordinate buyer stage emails and automation execution with our email agency - (Pardot), optimizing workflows, nurture streams, and reporting to align to the ABM strategy and execution
• Drive efficiency and data integrity across the tech stack in partnership with demand marketing and Sales Operations.

Requirements:

• 3-5+ years in B2B marketing, with direct experience in ABM and campaign operations.
• BS in Business, Marketing or related education.
• Proven success aligning with sales and demand gen leaders to drive measurable growth.
• Strong command of marketing automation (Pardot a plus) and campaign performance reporting.
• Experience leading integrated campaigns and live events end-to-end.
• Excellent communicator, collaborator, and leader with a bias toward action.