Marketing Manager

Marketing Manager

Home based | £40,000 per annum | Full-time, permanent | Reporting to the COO

Help us turn empty school spaces into thriving community hubs.

Schools Plus helps schools generate vital additional income by hiring out their facilities to local communities. Sports halls become football venues, dining halls become celebration spaces, and classrooms become places for learning, wellbeing and connection.

Since 2004, we have generated more than £40 million for schools. Now we are investing in our next decade of growth, with marketing playing a central role in increasing bookings, supporting our partner schools and raising our profile in local communities.

We are looking for an ambitious, hands-on Marketing Manager who can bring ideas, energy and commercial focus to a growing business with a clear social purpose.

The Role

This is a role for a marketer who wants to make a visible difference. Your mission is simple: generate high-quality leads that convert into bookings and revenue for our partner schools.
You will own our lead generation strategy across digital, physical and local marketing channels, making sure every campaign is targeted, measurable and commercially effective.
From social media, paid advertising and SEO, to banners, promotions, PR, local campaigns and performance reporting, you will shape the activity that helps schools earn more from their spaces.


Online Marketing
Generate leads through social media, paid advertising, SEO and AEO. Own the marketing budget and deliver strong ROI.

Physical Marketing
Own and improve our physical marketing, including on-site banners and other local advertising that drives awareness and enquiries.

Promotions
Own the promotions calendar. Create, launch and measure timely, targeted offers that generate enquiries and support site-level sales goals.

Product & Price
Lead fresh thinking on our offer, including packages, added services and price promotions. Bring forward clear, commercial proposals for approval.

You will also lead online marketing initiatives, create compelling content, manage social channels and improve our digital presence to drive awareness, enquiries and sales.

PR
Create an engaged and growing audience for Schools Plus through capturing and sharing great stories from our front line through a range of channels.


What You’ll Do

Content Creation
• Create standout content for our website, blogs, email campaigns and social channels that attracts customers and drives enquiries.
• Turn stories from customers, schools and communities into engaging marketing that shows the impact of what we do.
Social Media Management
• Bring our social channels to life with a clear, consistent and engaging brand voice.
• Grow awareness, engagement and enquiries through smart social media planning and delivery.
• Work with partner schools and customers to amplify content through their own social media and web channels.
Campaign Development
• Use sales targets, local insight and utilisation gaps to build focused campaigns that generate bookings where they are needed most.
• Launch, monitor and improve campaigns using clear data and insight.
• Track ROI and turn results into practical actions that improve performance.
SEO Optimisation
• Implement SEO strategies to improve the visibility and ranking of our website.
• Develop our digital content to enhance our online presence.
Brand Consistency
• Ensure brand consistency across all marketing collateral and communication channels.
• Uphold the core values of Schools Plus Limited in all content and messaging.
PR and Local Profile
• Identify and create PR opportunities that raise the profile of Schools Plus, our partner schools and the positive community impact of our lettings.
Analytics and Reporting

• Utilise analytics tools to track and measure the success of marketing and content initiatives.
• Generate regular reports to showcase performance and recommend optimisations.

Manage Offline Marketing Channels
• Organise our off-line, site-specific marketing activities in partnership with our client schools

What We’re Looking For
• At least three years’ experience in marketing, content creation or social media management.
• A strong track record of creating content that gets noticed and gets results.
• Confidence using social media to build awareness, engagement and leads.
• A personal or professional online presence that shows your creativity, judgement and communication skills.
• A good understanding of SEO and how to improve online visibility.
• Excellent written and verbal communication skills, with the ability to write clearly, persuasively and professionally.
• A creative, practical mindset with an eye for design, detail and audience impact.
• A genuine connection with our mission to help schools earn more from their facilities.

In return, you will receive a competitive salary, remote working, professional development opportunities, training resources, a technology package, life insurance, private medical insurance and access to the cycle to work scheme.

Work Environment
This is a full-time, permanent, remote role.

You will work from home as part of a supportive team, with occasional visits to school sites from time to time as the needs of the business require.

You will have the freedom to manage your work effectively and the opportunity to make a real commercial and community impact.

Job Type: Full-time, Permanent

Schedule:
Generally Monday to Friday, with flexibility required in line with the demands of the business.
 
Work Location: Remote, with occasional travel to school sites as required.

Ready to make your marketing matter? If you are a creative, commercially minded marketer who wants to help schools earn more and communities access brilliant local spaces, we would love to hear from you.