Head of Regional Sales

Head of Regional Sales

Full-time | Remote (UK-based)

About Parla

An established Turkish furniture designer & manufacturer. Parla is an İstanbul-based family business, with a crafts heritage spanning 4 generations.

The history of Parla began in 1910 with the great-grandfather of the current owners crafting furniture for the Ottoman Empire. Over time, and generations, we developed the Parla brand which is a modern operation with a showroom and 15,000 sqm factory in Istanbul, plus presence in London, New York, Miami, and Dubai.

Parla specializes in manufacturing sophisticated, high-quality loose and fixed furniture + joinery for commercial interiors.

Alongside a very comprehensive bespoke FF&E service, Parla also has its own portfolio of products designed by both in-house and internationally renowned designers, some of whom are award-winning. Parla Collection is now achieving consistent growth in the UK, Europe, the USA, and the GCC with a great network of dealers, distributors, and collaborators.

At our Istanbul-based manufacturing operation, an in-house team of 15 young, dynamic designers collaborates with a factory of highly skilled craftsmen in areas such as wood, metal, glass, and upholstery; as a whole, over 200 employees are working tirelessly to continue the legacy.

With our young and dynamic team, we strive to create an atmosphere of happy and content employees who grow day by day, while we also enable them to freely share their ideas, display their creativity, and provide an excellent work experience. Our high retention levels prove that we stand behind what we believe in.

The Role

We are seeking a Head of Regional Sales based in the UK to support and expand our presence in the region. This is a full-time, remote position reporting directly to the Director of Sales & Business Development.

Key Responsibilities

• Manage and grow relationships with UK-based dealers, project clients, and commercial partners
• Identify and secure new business opportunities in the UK market
• Requires specific technical knowledge to plan, organize, and control resources, procedures, and timing for dealer sales & projects, including
• Developing detailed work plans, schedules, project estimates, resource plans, and status reports, conducting risk analysis, and monitoring the progress of plans against project milestones and budgets.
• Conducting preliminary research for targeted projects, reporting to senior management
• Build and maintain strong relationships with dealers and trade partners
• Analyse market trends, competitors, and Regional dynamics to strengthen our positioning
• Plan and carry out field visits to implement defined sales and marketing strategies across all sales channels, closely monitor and report sectoral, commercial, and economic risks and opportunities
• In line with the Company's objectives, to develop concrete action plans that will increase performance in the UK, and to create and implement country-specific market strategies
• Increasing the UK market share and brand awareness
• To coordinate the communication between the company and dealers or customers within the framework of the company's basic principles, to maintain and develop commercial relations in a stable manner
• Preparing annual Budget and Sales Target Plans, determining strategies and business plans following these plans, and taking action
• Taking an active role in process improvement and development activities
• Support contract negotiations and finalization processes
• Conducting searches and queries to research, qualify, and generate leads and sales leads.
• Manage after-sales and client issues efficiently
• Represent the brand at the trade shows, client meetings, and industry events
• Lead the UK and Turkey sales & operations teams, ensuring high performance and collaboration

What We’re Looking For

• Bachelor’s degree, preferably in Interior Architecture, Industrial Product Design, or engineering-related fields
• Minimum 5 years of experience in the furniture industry, with at least 10 years in sales and client management
• Strong background in dealership management, project sales, and business development
• Knowledge of the UK market and experience in B2B sales processes
• Proven experience managing teams, ideally across multiple countries
• Advanced English; Turkish language skills are a plus
• Proficiency in CRM systems (Salesforce preferred) and MS Office applications
• Eligible to work in the UK without sponsorship

Bonus Points If You Have

• Experience in luxury or project-based furniture sales
• Established network in hospitality or commercial interior projects

Why Join Parla?

• Be part of a growing, design-driven brand with a strong presence in international markets
• Work in a creative, dynamic, and collaborative environment
• Take on a role where you can make both strategic and operational impact