HCP Marketing Director

For our client, we are seeking a HCP Marketing Director to join the team of a leader in the Healthcare space.

This role will shape the marketing strategy for healthcare professional audiences, with a focus on building awareness, adoption, and engagement around the company's offerings. The ideal candidate will partner closely with cross-functional stakeholders to translate complex product capabilities into clear, compelling value propositions for clinical audiences. This is a highly strategic position that combines audience segmentation, campaign execution, and performance measurement to strengthen market presence and drive results.

Location: Remote

Compensation: $190,000 – $305,000 annually

Responsibilities

• Own the HCP marketing strategy and roadmap, aligning with company priorities
• Develop and implement strategic marketing plans to enhance the company's presence among healthcare professionals
• Identify and segment clinical audiences for tailored marketing approaches
• Translate complex product capabilities into compelling value propositions
• Drive awareness and adoption of new features through targeted outreach and campaigns
• Oversee marketing campaign execution, ensuring compelling collateral development
• Define KPIs and measure impact, refining strategies based on data-driven insights
  
  

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field; MBA or a related healthcare degree preferred
• 15+ years of experience in healthcare product marketing or engagement strategy
• Extensive experience in B2B and/or B2C marketing strategies targeting healthcare professionals
• Deep understanding of the clinical landscape and healthcare marketing best practices
• Exceptional communication skills for crafting narratives for clinical audiences
• Experience managing small teams and fostering a collaborative culture
  
  

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Employee Stock Purchase Plan (ESPP)
• Unlimited vacation and 13 paid holidays
• 72 hours of sick leave
• Mental wellness and financial wellness programs
• Generous parental leave and fertility benefits
• Pet insurance and supplemental life insurance
• Company-paid short-term and long-term disability
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.