We are a bootstrapped, profitable B2B SaaS company headquartered in Kempten in the stunning Allgäu region. Our product was born out of real-world necessity: as a digital marketing agency, we couldn't find a tool on the market that worked the way we needed it to, so we built it ourselves. Today, around 700 agencies across the German-speaking region rely on our software every single day. We operate as a tight-knit team with short communication lines, clear decision-making, and high personal ownership, giving you the chance to actively shape our product and processes.
The Role & Mission As our first dedicated Marketer, you will step in as a true generalist and strategic owner to build our marketing engine practically from the ground up. Working closely with the founders, a product designer, and our content marketing manager, you will take full ownership of our go-to-market strategy, acquisition funnels, and brand positioning. You are a doer who tests hypotheses systematically, scales paid acquisition, transforms HubSpot into our core marketing backbone, and directly drives our next phase of growth.
Key Responsibilities
- Strategy & Positioning: Develop our overall marketing strategy, translate growth targets into a clear plan encompassing channels, budgets, and KPIs, and sharpen our messaging for multiple agency personas.
- Performance Marketing: Take full ownership of our paid channels with a primary focus on Meta Ads (Facebook & Instagram), managing campaign structure, creative direction, budget control, and systematic message-angle testing.
- Funnel & Conversion Optimization: Optimize the entire user journey from ad click to landing page, 14-day trial, and paid conversion, while driving website conversion rates and overall brand presence.
- Marketing Automation (HubSpot): Build HubSpot into our central marketing engine by managing lifecycle stages, lead scoring, nurturing sequences, revenue reporting, and user activation email flows.
- Channel Expansion & Collaboration: Identify and scale new acquisition channels like LinkedIn Ads, webinars, and partner programs while partnering closely with Product and Customer Success.
- Analytics & Team Building: Ensure clean attribution modeling and analytics while defining future hiring needs and agency partners as we scale.
What We Are Looking For
- Experience: At least 3 years of proven B2B SaaS marketing experience within a fast-paced start-up or scale-up environment.
- Performance Expertise: Demonstrated hands-on performance marketing experience with a strong emphasis on managing Meta Ads.
- Automation & Funnel Acumen: Strong proficiency in HubSpot marketing automation combined with a deep, intuitive understanding of trial/freemium funnels and product-led growth.
- Mindset & Data: A powerful combination of strategic thinking and an execution-driven, hands-on mentality supported by a rigorously analytical approach.
- Language Skills: Fluent German (C2) and strong professional English (C1).
What We Offer
- High Creative Freedom: Shape the strategy, processes, and team structures from the ground up as our first marketer.
- Direct Impact: Daily collaboration with the founders and short decision-making paths for immediate, measurable growth effects.
- Attractive Compensation: A competitive base salary of EUR 70,000 – EUR 85,000, an individual performance bonus structure, and 30 days of paid vacation.
- Flexible Working Model: Fully remote flexibility with just 3 to 4 team meetups per year at our modern headquarters in Kempten (Allgäu), or a hybrid arrangement.
- Maximum Growth Curve: Broad scope ranging from paid social and HubSpot automation to brand building, backed by a dedicated learning budget and team events.