Content Marketer 3

Overview The Content Marketer plans creates sources curates edits and manages strategic marketing content. This position reliably and independently produces accurate on-brand in-style compelling content that contributes to trackable business goals and aligns with the company's strategic priorities. What You Will Be Doing

• Write and edit compelling content including but not limited to: SEO-rich web copy case studies articles e-books emails social media posts video scripts digital ads and more. This content will drive traffic engagement and leads to contribute to customer acquisition and retention.
• Collaborate with a cross-functional marketing team to create and iterate upon a content plan complete with strategic recommendations for assigned coverage areas. Contribute to the development maintenance and growth of the content plan.
• Consult with product and industry subject matter experts to surface messaging into compelling error-free content that supports revenue growth.
• Adhere to brand standards and comply with editorial governance to ensure all content is consistent with the company’s brand voice style and tone.
• Leverage compelling storytelling techniques to create benefits-focused content that focuses on readers’ needs.
• Collaborate with operations teams on content performance metrics to ensure content is measured against business impact.
• Discover and apply burgeoning content marketing best practices.
• Provide feedback to other team members; may provide feedback to leadership on technical abilities of team.
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

What Will Make You Successful

• Bachelor's degree or equivalent experience
• Significant experience in related field.
• Significant experience in content marketing / communications / writing
• Significant experience in making complex concepts easily understood and remembered
• Excellent interpersonal skills with a history of building and maintaining relationships both within a team and across departments
• Strong collaboration skills applied successfully within a team environment
• Able to thrive in a fast-paced deadline-driven environment.
• Self-motivated with follow through and attention to detail
• Highly organized and experienced at successfully multi-tasking
• Demonstrated expertise with ability to write clear concise conversational and grammatically correct content
• Significant experience in writing digital content for websites landing pages social channels advertising video email
• Proven effectiveness in using content writing best practices
• Proven effectiveness in editing
• Proficient in Associated Press Stylebook "AP Style"
• Up to 5% travel time required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job