Marketing Analyst (Hotel Level)

About The Company

Hilton is a globally recognized leader in the hospitality industry, renowned for its commitment to excellence, innovation, and guest satisfaction. With a diverse portfolio of world-class brands and a rich history spanning over a century, Hilton has welcomed more than 3 billion guests worldwide. The company prides itself on fostering an inclusive and dynamic workplace culture, consistently earning recognition as one of the World's Best Workplaces. Hilton's mission is to fill the earth with the light and warmth of hospitality, delivering exceptional experiences to guests and creating meaningful careers for its team members. As a pioneer in hospitality, Hilton continues to set industry standards through its dedication to service, sustainability, and employee development.

About The Role

This is a remote position based in Chicago, IL, and offers an exciting opportunity to join Hilton's Americas Marketing team as an Analyst specializing in Hotel Level Marketing Agency Solutions. Reporting directly to the Manager of Hotel Level Marketing Agency Solutions, this role is integral to Hilton’s broader Commercial Services organization. The analyst will collaborate closely with revenue management, sales, and analytics teams to drive profitable growth through innovative marketing strategies. The primary focus is managing a portfolio of hotels, developing tailored paid media campaigns, and optimizing multi-channel marketing efforts to enhance hotel engagement and commercial performance. This strategic role blends creativity, digital marketing expertise, and data-driven decision-making to support Hilton’s transformation into a performance-oriented marketing powerhouse. The successful candidate will be responsible for executing and optimizing paid search, paid social, and metasearch campaigns, providing strategic recommendations, and serving as the key liaison between hotels, agency partners, and enterprise teams. This position offers a unique chance to influence Hilton’s marketing initiatives and contribute to its ongoing success in a fast-paced, dynamic environment.

Qualifications

• Minimum of 1 year of professional experience in paid media advertising
• Proficiency in Meta (Facebook, Instagram) and Google Ads platforms, including campaign strategy and optimization across Search, Display, and Video
• Understanding of audience targeting, bidding strategies, and performance measurement
• Ability to analyze and translate performance data into actionable insights
• Experience working within Salesforce and Adobe Analytics is a plus
• Professional certifications from Google and Meta are preferred
• Bachelor’s degree in marketing, advertising, or a related field (preferred but not mandatory)
• Experience in marketing or media agency environments, including account management roles (preferred)
• Located in or willing to relocate to the Chicago, IL area
• Willingness to travel approximately 20% as required

Responsibilities

• Manage a portfolio of hotel clients, serving as a trusted marketing advisor and developing customized paid media strategies to meet individual hotel goals
• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including paid search, paid social, and metasearch initiatives
• Provide budget recommendations and investment strategies based on performance analytics and market insights
• Monitor campaign performance, identify risks and opportunities, and implement adjustments to maximize ROI
• Collaborate with hotel teams, agency partners, and enterprise stakeholders to ensure seamless communication and campaign success
• Present campaign performance updates, insights, and strategic recommendations to hotel partners and internal teams
• Identify opportunities for program innovation and evolution based on hotel needs and industry trends
• Support the development of new marketing initiatives and contribute to the continuous improvement of Hilton’s marketing programs

Benefits

• Go Hilton travel program offering 110 nights of discounted travel with room rates as low as $40/night
• Employee stock purchase plan (Hilton Shares) with a 15% discount
• Paid parental leave for eligible team members, including partners and adoptive parents
• Comprehensive mental health resources, including free counseling through the Employee Assistance Program
• Paid Time Off (PTO) starting at 20 days, increasing with tenure
• Medical, dental, and vision insurance coverage
• Life insurance and short- and long-term disability benefits
• 401(k) retirement savings plan
• Paid holidays and floating holidays
• Additional benefits including legal services, educational assistance, adoption support, backup childcare, and flexible spending accounts
• Travel discounts and other employee privileges

Equal Opportunity

Hilton is an Equal Opportunity Employer committed to creating an inclusive environment for all employees. We celebrate diversity and are dedicated to providing equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. We adhere to all applicable laws and regulations and are committed to fostering a workplace that respects and values individual differences.