Paid Social Manager

Paid Social Manager (Fully Remote – GenderGP)

🚀 Join Our Dynamic Team ✨

📍Location: Remote (UK Hours)

🕹️Role Type: Perm + Full Time (40 hours per week)

💲Salary: Competitive base salary up to £40,000 pa + bonus

🤓 Experience Level: Mid

About GenderGP

At GenderGP, we know that gender-affirming healthcare isn’t just life-changing and it’s time-critical. Founded in 2015, we provide accessible, compassionate online support and treatment to thousands globally. Now, we're scaling our reach and we need a strategic, creatively-driven Paid Social Manager to help us amplify our mission across borders and languages.

Why this role matters

• You’ll take the lead in transforming scrolls into conversions—raising awareness and driving engagement for people seeking gender-affirming care.
• You’ll shape campaigns in regulated spaces (healthcare, telemedicine, youth clinics) ensuring every message is thoughtful, compliant and impactful.

What you’ll be doing

• Craft international paid social strategies (Meta, TikTok, X/Twitter, LinkedIn, YouTube) working across diverse languages and regions.
• Build and launch high-impact campaigns tailored to segmented audiences (by age, language, location).
• Optimise constantly against KPIs like CTR, CPA, cost per acquisition, and ROAS looping in A/B testing and budget tweaks.
• Collaborate with translators, designers, and local partners to create culturally sensitive, polished creatives and copy.
• Ensure compliance at every step, adhering to healthcare regulations (GDPR, online prescribing, youth-focused campaigns) and working closely with our legal and compliance teams.
• Report & present insights to leaders, offering clear metrics and actionable recommendations weekly, monthly, and quarterly.

Who you are

• You’ve got 3+ years experience managing paid social in international, multilingual settings—bonus if it’s in regulated categories like healthcare or finance.
• You live in ad platforms; Meta Business Manager, TikTok Ads, LinkedIn Campaign Manager, Google Analytics, etc. and sleep with CPCs, CTRs, and ROAS in your dreams.
• You’re both an analyst and a storyteller able to unearth trends in data, and translate them into compelling ad narratives.
• You care about inclusion, nuance, and global best-practice you’ve worked across languages, cultures, and time zones.
• You’re meticulous about compliance you know how to run campaigns in regulated industries without losing creative spark.

Nice-to-haves

• Direct experience in gender-affirming care, telehealth, or youth healthcare advertising.
• Fluency in 1+ additional language (Spanish, Portuguese ... or American English :D etc.).
• Familiarity with translation/localisation tools and workflows.

What we offer

• 🏠 Fully remote (with UK-based preference) with flexible hours across time zones.
• 💷 Competitive salary, plus performance-related bonus.
• 💙 A culture built on empathy, impact, and compliance where every campaign matters.