Social Media and Content Manager

About the Company:

BelliWelli is an innovative and rapidly growing omnichannel CPG company with an entrepreneurial team and a fast-paced work environment. We have an audacious dream to become one of this decade's most significant new CPG brands. We’re seeking ambitious individuals who want to build something special with us.

Founded in 2021 by Katie Wilson, Nick Wilson, and Tyson Woeste, we create fun, modern, and delicious supplements aimed at helping customers live their best lives through digestive wellness. We believe that a healthy gut is the foundation of an effective wellness and beauty routine.

With a focus on juicy flavors and clean, natural ingredients, BelliWelli’s flagship product, Daily Fiber, is the best all-in-one supplement for customers who want an easy and delicious way to do something better for themselves every day. Combining dietary fiber, collagen, probiotics, and electrolytes into one simple daily scoop, BelliWelli Daily Fiber has become a social media phenomenon, with thousands of customers sharing their success stories every month.

Our community-first approach and fun, empathetic branding have created a social media movement. At the same time, our innovative, high-quality products have made us the fastest-growing digestive health brand in the U.S. BelliWelli products are available online and in national retailers like Target and Walmart. We are backed by a high-caliber group of investors. 

Key Responsibilities:Social Media Management:

• Develop, implement, and manage organic & paid social media strategy across platforms (Instagram, TikTok, Youtube)
• Create, manage and implement content calendars for all social platforms.
• Create engaging and visually appealing content that resonates with our target audience independently, and in collaboration with our design partners & UGC content creators.
• Own UGC content creator budget and platform.
• Monitor, analyze, and report on the performance of social media campaigns and adjust strategies as needed.
• Engage with followers, respond to inquiries, and build a strong online community.
• Identify and establish partnerships with other brands and UGC content creators.
• Stay up-to-date with the latest social media trends and best practices.
• Editing and creating videos, images, and reels.

Data Analytics & Reporting:

• Track and analyze social platforms metrics and performance data to inform content strategy and identify areas for improvement.
• Prepare regular performance reports with actionable insights to guide future content and strategy.

Who you Are:

• 3+ years' experience in a similar role managing ad spend across social channels
• Solid strategic & executional knowledge of social media and influencer programs
• Solution-oriented and comfortable taking initiative, ability to juggle multiple high-priority tasks
• Must enjoy working in a fast-paced, continually changing, entrepreneurial environment
• Proven track record growing organic social accounts (TikTok, Instagram, Facebook)
• Experience as a content creator – you love creativity as much as calendaring
• Agility and quick problem solving is a must in an ever-changing competitive landscape
• Proficient in Meta Business Manager Suite and TikTok 
• Familiar with presenting to executive leadership is a plus

What We Offer: 

• Compensation: 80,000 - $100,000 base salary range + bonus opportunities
• Medical, Dental, Vision Insurance for you, and optional coverage for your family
• Unlimited PTO
• A high performing, rewarding, and tight knit team culture