Job Title - Marketing Specialist
Job Location - 100% remote, EST preferred, 9-5 EST
12 month with potential to extend/convert
We are seeking a results-driven Marketing Campaign Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will be responsible for managing email marketing programs, marketing automation workflows, CRM campaign reporting, and paid search initiatives across Google Ads and Microsoft (Bing) Ads. The ideal candidate is analytical, detail-oriented, and experienced with Pardot (Marketing Cloud Account Engagement), SendGrid, Salesforce CRM, Google Ads, Microsoft Ads, and Google Analytics. This individual will play a key role in driving lead generation, customer acquisition, engagement, and revenue growth through data-driven marketing strategies.
Key Responsibilities Campaign Management Develop, execute, and optimize integrated marketing campaigns across email, paid search, landing pages, and digital channels. Manage campaign calendars and coordinate campaign deployment to support business objectives and revenue targets. Collaborate with product marketing, sales, and content teams to create compelling campaign assets and messaging. Monitor campaign performance and recommend optimizations to improve conversion rates, ROI, and customer engagement. Email Marketing & Marketing Automation Build and execute email campaigns using Pardot (Marketing Cloud Account Engagement) and SendGrid.
Requirements (years of experience, educational background, technical skills, etc.):Required 3+ years of experience in digital marketing, campaign management, or demand generation. Hands-on experience with Pardot (Marketing Cloud Account Engagement) and Salesforce CRM. Experience managing email campaigns with SendGrid or similar email platforms. Experience managing Google Ads and Microsoft Advertising (Bing Ads) campaigns. Strong understanding of lead generation, marketing automation, and customer acquisition strategies. Experience with Google Analytics 4 (GA4) and campaign reporting. Advanced proficiency with Excel and data analysis. Strong communication, project management, and organizational skills. Preferred Salesforce Administrator, Pardot Specialist, Google Ads, or Google Analytics certifications. Experience with SEO, landing page optimization, and conversion rate optimization (CRO).
