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Head of Data - Data Strategy & Commercial Analytics

EMBS TechnologyUnited Kingdom
£100k–130k · statedRemote · UKMid-Senior Level

Skills

  • DATA STRATEGY
  • SQL
  • ANALYTICS ENGINEERING
  • BI
  • COMMERCIAL INSIGHT
  • AI
  • DATA MODELLING
  • DATA QUALITY
  • BUSINESS INTELLIGENCE
  • PYTHON
  • MACHINE LEARNING
  • LTV/CHURN MODELLING

About the role

Head of Data - Data Strategy & Commercial Analytics


Data Strategy | SQL | Analytics Engineering | BI | Commercial Insight | AI


Salary: £100,000 - £130,000

Location: UK / Remote


We're recruiting a hands-on Head of Data for an established UK digital business investing in its product, technology and data capabilities. You'll lead a small data team and make data a trusted, accessible product that drives better decisions across Product, Marketing, Pricing and Engineering. This is a commercially focused role combining strategy, people leadership and practical delivery.


The role


  • Own the data strategy, with clear links to revenue, margin, acquisition, conversion and retention.
  • Lead, coach and develop a small data team while remaining close to delivery.
  • Improve data quality, accessibility, modelling and business intelligence across the organisation.
  • Help teams understand customer economics, lifetime value, profitability and marketing effectiveness.
  • Partner with Product, Marketing and Pricing to turn insight into practical commercial decisions.
  • Build data products and faster feedback loops for experimentation and continuous improvement.
  • Explore practical uses of AI and agents in analysis, insight and decision-making.


What we're looking for


You'll have led a data function or significant data capability in a digital, product-led environment, with a track record of improving commercial outcomes. We're looking for a strong mix of:


  • Commercial and product thinking, with the ability to start from the business problem.
  • Strong SQL, analytical skills and practical understanding of modern data platforms.
  • Data modelling, analytics engineering, BI and trusted reporting.
  • Leadership and development of data professionals, alongside hands-on problem solving.
  • Confident stakeholder engagement across senior commercial, product and technology teams.


Experience in insurance, fintech, ecommerce or another high-volume consumer business would be useful, as would digital attribution, LTV/churn modelling, Python and applied AI or machine learning.


What's on offer


  • Permanent role with a salary of £100,000 - £130,000.
  • Opportunity to shape data strategy and influence important commercial decisions.
  • Work closely with cross-functional product, engineering and commercial teams.


Interested? Get in touch to find out more.

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