The position is permanent, full-time and remotely based in Germany at any location with good access to the Munich office with sales and back-office functions.
How You’ll Make An Impact
- Develop and implement annual marketing plans for the German market across the 4 Ps (Product, Place, Promotion, Price) with focus on Immunohematology and Quality Systems, in line with global product marketing strategy
- Maintain in-depth, up-to-date knowledge of Bio-Rad's product portfolio, applications, and the German diagnostics market to support Sales and Marketing
- Drive sustained sales revenue growth by executing local strategies and tactics responsive to German market conditions and competitive dynamics; partner closely with German sales representatives and managers on high-potential accounts
- Gather and act on market intelligence and Voice of Customer (VOC) insights from key accounts; monitor competitors and market shifts; and share insights with your manager and Global Marketing teams
- Conduct localized competitive analysis (SWOT, Mekko) and identify strategic opportunities
- Enable the German sales team with global value propositions and messaging adapted to local positioning; develop marketing collateral and support field execution
- Manage marketing budget for Germany, ensuring activities remain within plan and reporting on ROI
- Support product launches and expansions in Germany in collaboration with Global Marketing and cross-functional teams
- Build and maintain relationships with key German customers, thought leaders, and industry influencers
- Willingness to travel within Germany (up to 50%) and occasionally internationally
- 5+ years of experience in In-Vitro Diagnostic (IVD) marketing; experience in sales and/or application support is a plus
- Bachelor's degree required; Master's degree or equivalent in a related field preferred
- Strategic mindset, effective communication skills and strong business insight required
- In-depth knowledge of Immunohematology and/or Quality Systems products, technologies, and applications
- Fluent German (written and spoken) and strong business English required
- Proven ability to plan and execute marketing activities that drive product adoption, with strong accountability and follow-through
- Experience working cross-functionally with Sales, Global Marketing, and Marketing Communications teams
Benefits: Bio-Rad offers a comprehensive compensation program to attract, motivate and retain qualified employees. In addition to a competitive annual salary paid in 13 installments, our employees benefit from a variety of social benefits. Employees can gauge their contribution to the company's success through the annual performance review and bonus programs. In addition, Bio-Rad offers 30 days of paid vacation per calendar year as well as vacation pay. Our digital time-tracking system also allows for maximum flexibility through time off in lieu or compensation for accumulated overtime.
EEO Statement: Bio-Rad is committed to equal opportunity and inclusion in the workplace. Given equal qualifications, applicants with severe disabilities will be given preferential consideration
Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.
Legal Entity: (DEU_2030)Bio-Rad Labratories GmbH