Sales & Business Development Manager - LearningTech

Our client is an award-winning global learning technologies company which is a leader in the design and development of custom learning solutions.

They have an opening for a Sales Manager who can drive SaaS sales in the learning and technology sector. They are looking for a motivated individual with at least 5 years of experience in exceeding sales and revenue targets and inspiring a sales team to reach new heights. As the Sales Manager, you will be responsible for accelerating sales growth and promoting effective collaboration across the business. Your focus will be on crafting and implementing sales strategies that are market-driven and customer-focused, helping the business achieve its global sales goals. You will also be responsible for building and leading a high-performing sales team that is motivated and capable of delivering exceptional results.

Key ResponsibilitiesSales strategy and achievement:

• Develop and execute sales strategies that align with company goals for new, existing, and renewal business.
• Drive sales revenue by meeting and exceeding both personal and team targets.
• Align commercial growth with customer satisfaction and retention goals, ensuring sales activity contributes to long-term, high-quality relationships
• Manage the sales lead process, ensuring effective tracking, distribution, and follow-up in collaboration with the Sales Circle.
• Oversee the tender process from start to finish, working with various teams to ensure timely, high-quality submissions.

Team leadership, management and performance enablement

• Lead and mentor the Territory Manager (DACH), Business Development Managers, and Account Managers, ensuring everyone works towards common sales goals.
• Review performance regularly, provide constructive feedback, and create continuous learning and development opportunities.
• Foster a culture of excellence within the sales team, promoting professionalism and ethics that reflect the values of the business.
• Collaborate with Leadership to optimise team retention and workforce planning, playing a key role in recruitment and onboarding where necessary.
• Manage team attendance and absence to maximise productivity while supporting the well-being of team members.
• Conduct operational check-ins, 1:1 coaching and support performance enablement to encourage personal and professional growth.
• Actively engage with own professional learning, development and performance alignment.

Cross-circle collaboration:

• Work together with the Marketing Circle to utilise market insights, competitor analysis, and customer behaviour to refine our sales strategies.
• Collaborate with Project Management, Support, and Consultancy Circles to ensure a smooth transition from sales to onboarding and beyond, enhancing workflows and improving customer service.
• Participate in regular sessions with marketing to boost lead generation efforts and develop creative sales campaigns.
• Identify opportunities to improve processes within and between Circles, implementing changes to enhance efficiency and productivity.
• Maintain clear and consistent communication within and between Circles to ensure alignment with the company’s goals and strategies.

Reporting and analysis:

• Provide regular reports on sales metrics, market feedback, and collaboration outcomes to the Head of Customer Experience and Senior Management Team.
• Analyse sales data to guide strategic decisions and stay ahead of market trends.

Stakeholder engagement:

• Build and maintain strong relationships with key clients and customers, ensuring our sales strategies are responsive to their evolving needs and feedback.
• Champion a consistent, high-quality customer experience from first contact through to ongoing partnership.
• Collaborate with Customer Success to maintain high service standards and address and issues that impact customer satisfaction or retention.

Information management and collaboration:

• Ensure excellence in the accuracy and detail of all sales records in the CRM by setting and managing standards and accountability across the team.
• Link CRM accuracy directly to customer service quality and forecasting reliability, reinforcing that clean data drives better delivery and decision-making.
• Use data to monitor sales success, manage the pipeline and create accurate forecasts.
• Share actionable insights from data with colleagues to improve lead quality, conversion rates and customer retention.
• Maintain and update best practice documentation on our Confluence platform to facilitate knowledge sharing and collaboration.

Relationships & Reporting

• Direct reports: Business Development Managers, Account Managers and Territory Manager (DACH).
• Reports to: Head of Customer Experience.
• Internal collaboration: Represent the needs and expectations of the Sales Circle across the business.
• External relationships: Engage with key prospects, customers, industry decision-makers, and potential strategic partners.

Essential Criteria - You must have

• The right to live and work, and residence in the UK or the Republic of Ireland
• A minimum of 5 years of sales experience, preferably in technology or learning sectors.
• A minimum of 2 years of sales management experience with a proven track record of revenue growth, team development and performance management in a distributed or remote-first environment.
• Experience of the bidding process and winning high-value tenders.
• Expert proficiency with CRM software and business application management
• Proficiency in Google Suite and Microsoft Office, particularly Excel.
• Proven ability to manage and optimise lead distribution, qualification and follow-up to maximise conversion rates, including hands-on involvement in assessing lead quality, assigning opportunities effectively and guiding the response strategy.
• A demonstrable track record of engaging with continuous professional development or experiential learning.

Valuable Experience - We would love you to have

• A knowledge of Moodle and Totara
• A degree in Business, Marketing, or a related discipline, or other relevant qualifications
• Proven experience with Salesforce, Jira and Asana
• Multilingual capabilities, with emphasis on DACH region languages.

We are looking for somebody who is able to show:

• Is a values-driven leader who leads by example and promotes accountability
• Champions strong organisational skills to optimise productivity and performance
• Models interpersonal excellence and is team-oriented, with advanced collaboration and communication skills
• Is personally effective in a remote-first context and confident working asynchronously
• Balances commercial focus with a clear commitment to customer quality and delivery standards
• Thrives under pressure while modelling a healthy and consistent approach to work
• Has a proactive problem-solving attitude with the ability to think and act strategically
• Understands how clear processes and exemplar standards help our customers achieve success
• Loves coaching & mentoring people; leading and motivating teams to achieve sustained success
• Encourages open collaboration, constructive challenge, and shared growth within and across teams
• Uses attention to detail, analysis and a high level of accuracy, to make data-driven decisions
• Delivers success without compromising on our Culture or team wellbeing
• Excellent written, verbal communication and collaboration skills, that ensure you will optimise the Sales Circle and develop excellent Customer and colleague relationships.
• Enthusiasm to collocate with colleagues in the UK or Ireland for onboarding, training, connection and collaboration when required.